diff --git a/damus/Models/Purple/DamusPurple.swift b/damus/Models/Purple/DamusPurple.swift
index b03550a3..19b92679 100644
--- a/damus/Models/Purple/DamusPurple.swift
+++ b/damus/Models/Purple/DamusPurple.swift
@@ -31,6 +31,12 @@ class DamusPurple: StoreObserverDelegate {
         // TODO: On release, we could just replace this with `true` (or some other feature flag)
         return self.settings.enable_experimental_purple_api
     }
+    
+    // Whether to enable Apple In-app purchase support
+    var enable_purple_iap_support: Bool {
+        // TODO: When we have full support for Apple In-app purchases, we can replace this with `true` (or another feature flag)
+        return self.settings.enable_experimental_purple_iap_support
+    }
 
     func profile_purple_badge_info(pubkey: Pubkey) async -> UserBadgeInfo? {
         if let cached_result = self.starred_profiles_cache[pubkey] {
diff --git a/damus/Models/UserSettingsStore.swift b/damus/Models/UserSettingsStore.swift
index 8d251fa6..503f60c2 100644
--- a/damus/Models/UserSettingsStore.swift
+++ b/damus/Models/UserSettingsStore.swift
@@ -208,6 +208,9 @@ class UserSettingsStore: ObservableObject {
     @StringSetting(key: "purple_environment", default_value: .production)
     var purple_enviroment: DamusPurpleEnvironment
 
+    @Setting(key: "enable_experimental_purple_iap_support", default_value: false)
+    var enable_experimental_purple_iap_support: Bool
+    
     @Setting(key: "emoji_reactions", default_value: default_emoji_reactions)
     var emoji_reactions: [String]
     
diff --git a/damus/Views/Purple/DamusPurpleView.swift b/damus/Views/Purple/DamusPurpleView.swift
index a1e60532..a4ba4727 100644
--- a/damus/Views/Purple/DamusPurpleView.swift
+++ b/damus/Views/Purple/DamusPurpleView.swift
@@ -362,18 +362,20 @@ struct DamusPurpleView: View {
     
     var ProductStateView: some View {
         Group {
-            switch self.products {
-                case .failed:
-                    ProductLoadError
-                case .loaded(let products):
-                    if let purchased {
-                        PurchasedView(purchased)
-                    } else {
-                        ProductsView(products)
-                    }
-                case .loading:
-                    ProgressView()
-                        .progressViewStyle(.circular)
+            if damus_state.purple.enable_purple_iap_support {
+                switch self.products {
+                    case .failed:
+                        ProductLoadError
+                    case .loaded(let products):
+                        if let purchased {
+                            PurchasedView(purchased)
+                        } else {
+                            ProductsView(products)
+                        }
+                    case .loading:
+                        ProgressView()
+                            .progressViewStyle(.circular)
+                }
             }
         }
     }
@@ -457,8 +459,11 @@ struct DamusPurpleView: View {
                 HStack {
                     Spacer()
                     Link(
-                        NSLocalizedString("Learn more", comment: "Label for a link to the Damus Purple landing page"),
-                        destination: damus_state.purple.environment.purple_landing_page_url()
+                        damus_state.purple.enable_purple_iap_support ?
+                            NSLocalizedString("Learn more about the features", comment: "Label for a link to the Damus website, to allow the user to learn more about the features of Purple")
+                            :
+                            NSLocalizedString("Coming soon! Visit our website to learn more", comment: "Label announcing Purple, and inviting the user to learn more on the website"),
+                        destination: damus_state.purple.environment.damus_website_url()
                     )
                     .foregroundColor(DamusColors.pink)
                     .padding()
diff --git a/damus/Views/Settings/DeveloperSettingsView.swift b/damus/Views/Settings/DeveloperSettingsView.swift
index 72016a5b..839c2f2b 100644
--- a/damus/Views/Settings/DeveloperSettingsView.swift
+++ b/damus/Views/Settings/DeveloperSettingsView.swift
@@ -34,6 +34,9 @@ struct DeveloperSettingsView: View {
                                 .tag(purple_environment.rawValue)
                         }
                     }
+
+                    Toggle("Enable experimental Purple In-app purchase support", isOn: $settings.enable_experimental_purple_iap_support)
+                        .toggleStyle(.switch)
                 }
             }
         }